We Build Websites For Businesses That Their Customers Relate To
Does my company need a website?
A website is an investment in your business just like any other. Too many small and medium-sized business owners in Ghana are reluctant to invest properly in creating an online presence. Many end up going for the 'cheap' option and end up with poorly designed websites that add no value to the company. A well designed, carefully optimised business website is a valuable asset to any company.
In the 2017 report by Deloitte, Connecting Small Businesses in the US, commissioned by Google, reported that digitally advanced small businesses, relative to companies with low levels of digital engagement, benefitted from:
Earning two times as much revenue per employee;
Revenue growth over the previous year that was nearly four times as high;
Being almost three times as likely to create jobs over the previous year;
Having an average employment growth rate that was more than six times as high, and;
Being three times as likely to have exported over the previous year.
So, in short, yes your business probably does need a website, and in this blog post, we will outline some of, what we consider would be, the main advantages for your company.
Why Your Business Needs A Website
Your 'online' doors are open 24/7, 365
In 2018, consumers are spoilt for choice and have access to the information they want at the time that they want it. When a potential customer visits a website, they are seeking information, and they expect to be able to find it quickly.
Your website can take enquiries even when you cannot
They want to know, who you are, where you are located, what your company produces/supplies, and your contact details.
If, for example, a middle-class consumer, based in East Legon, Accra, is looking for a supplier of baby products, they will quite likely first search online for a local supplier.
Alternatively, a businessperson travelling to Accra for the first time needing a hotel will probably perform an online search.
Sometimes customers want contact details or a little extra information about companies that they already know. And, according to KoMarketing, 44 per cent of internet users will leave a company’s website that has no contact information available.
Not having a website can be a very costly mistake.
To emphasise the point, again according to KoMarketing, 40 per cent of smartphone and tablet users use them to search for business to business products.
Every company that is serious about growing its business in 2018 needs to invest in a website (and ensure that it is up-to-date and locally optimised).
Having a website gives a business credibility
We now truly live in the 'digital age'. Consumers buy books, clothes, music, food and so much more online. It is easy to get legal and medical advice online. We can watch movies and attain online university degrees.
According to a report on the Ghanaian Mobile Sector by e-commerce company Jumia, Ghana has about 34 million mobile phone subscribers, making it one of Africa’s largest mobile markets.
The report goes on to reveal that there are over 10 million active internet users in Ghana. Almost one-third of the Ghanaian population regularly use the internet.
This is a huge segment. and one can be sure that it is an economically active segment and a relatively tech-savvy segment. It is vital to have a well-functioning, mobile-friendly website to have credibility in this segment of the population's eyes.
Additionally, 48 per cent of internet users in one study expressed a website’s design as being the most important when deciding the credibility of a company so not only does your business need a site, it must also be well-designed.
Customers are searching for businesses just like yours online
A website with good search engine rankings can be a game changer for any business. Having an effective, user-friendly website on page one of Google's search engine can give a huge boost to a business.
However, if a potential customer is searching online for the type of products or services your company supplies and you don't have an online presence, your business will almost certainly miss out on the sale.
In fact, according to Local Search Association's April 2017 report, The Digital Consumer Study, which examined digital media use in 12 US cities, 63% of consumers used websites to find or engage with businesses and websites were the second most-used media to locate local businesses.
If your business is not online with a compelling website, adequately optimised for search engines, your company is giving a competitive advantage to its rivals because 93% of online experiences begin with a search engine and search engines are currently directing customers to your rival's website.
There is little doubt that any serious business would benefit from having a well-designed, user-friendly website that ranks well in the various search engines. It increases credibility, visibility, and, most importantly, revenue.